Today we studied the history of Benetton. This company became famous for its unconventional and a bit rebellious advertising style; all these ads were made by Olivero Toscani, who was working for Benetton from 1982 till 2000.

By the way, Benetton was called Maglierie Benetton, then it became just Benetton and, finally, they’ve turned their slogan to their brand: United Colors of Benetton.