Vishua asked to write a feedback on our visit to the museum of brands, focusing especially on how advertising has been changing.

I wrote about two piano ads, first one was executed in the middle of 19th century, and another one just 20 years later.

First ad sells piano with all of its technical details and another one already sells you a style of living, emotions. The main image here is not an image of piano (as in previous ad, which occupies 65-70%), but the image of happy family listening their mum playing.

Dramatic change in just 20 years.