Today, we team members were finally confused about what to do and where to go!…. Our work is based on Latin Idea, which I introduced 3 or 4 weeks earlier. The original idea was to make 2 executions of an ad:

Execution number 1 – just faux latin without anything else.

Second execution – the same ad, but with explanation, agency name and telephone

After this, we developed our idea to non-faux Latin captions, that do make sense, e.g. Voca mel melis – call honey badger or Mel melis facit eam insolitum – honey badger makes it unusual:

The problem we got stuck with, how to convert this idea to presentation video… We were offered to make take for example newscast video from youtube and change its sound track to sound track that is recorded in completely different language and doesn’t coincide with this video.