The 7th of December was full and we’ve got lots of fun.

First, the film screening: the film on agenda was called Czech Dream. It was a little-bit ruthless movie about two guys, who had made an advertising campaign for non-existent supermarket: the campaign got a success and it was very sad to see many disappointed people, who came there on the day of opening.

Loads of presentations – after. Some were dull, some were mediocre and some were very very good. I could mention the ones by Bed and Cultures.

And, finally, – the ceremony and the party.

[ photos are coming soon ]

Today, we team members were finally confused about what to do and where to go!…. Our work is based on Latin Idea, which I introduced 3 or 4 weeks earlier. The original idea was to make 2 executions of an ad:

Execution number 1 – just faux latin without anything else.

Second execution – the same ad, but with explanation, agency name and telephone

After this, we developed our idea to non-faux Latin captions, that do make sense, e.g. Voca mel melis – call honey badger or Mel melis facit eam insolitum – honey badger makes it unusual:

The problem we got stuck with, how to convert this idea to presentation video… We were offered to make take for example newscast video from youtube and change its sound track to sound track that is recorded in completely different language and doesn’t coincide with this video.

This Monday we had a kind of creative review. We were required to show:

• Our final manifesto
• Our place ideas
• Our best ad (from our previous works)
• Ideas of launching ourselves

Everything was alright, but the waiting time. Tutors were circulating throughout the classes and giving their feedback. The thing is, that I get this kind of feedback every Friday on Friday’s creative review. I talk to tutors, get their opinions and points of view; I explain my ideas and try to prove my point of view.

So, my opinion about this Monday: it was unnecessary and it took too much time.

We had lots of spare time, but because this spare time had been split by presentations we were unable to concentrate and to produce our work.

Is it possible? Of course it is! Honey Badger was a bit artish already (when we painted the wall for DAZ), so one more example about our artish nature… I’ve drawn it at 4 am the night before…

It is our protest against fridge-and-television-based society.

Location matters. Our afternoon class has been held in Tate Modern. When you change location, you change your emotions and perception.

The bad thing was that the performance, Bruno planned to show us, had finished just a day before. It is a pity, but we still had a good time enjoying other performances by Sung Hwan Kim, Lis Rhodes, Suzanne Lacy.

Suzanne Lacy’s work was a true example of transmedia storytelling: two stories of one carpet.

We agreed that it is much better to use my ads (with beer, condoms and pills) to advertise  Justin to his current fans (or people who already know him and like him).

When they’ll see the things that are not currently associated with Bieber, they would (we hope so) switch their brain on, experience some remarkable emotions and discuss this ads with friends, what is good to remember an ad.

Baby, baby, baby uhhhh

Just one week before I knew nothing about Justin. I’ve heard his name, but I’ve never seen him and never heard his songs. So, all my previous week was week devoted to Justin Bieber: I’ve been listening to his beautiful songs, browsing through his photos, reading news stories about him – it was unbelievable.

For a dessert, I’ve watched the 100-minute movie about him filmed by MTV. Justin Bieber is a star, everybody loves him, girls cry all nights long thinking about him – hi is so cute!

So, I thought, that we could advertise Justin to 40-year-old males:

King Robbo is an English underground graffiti artist who became more widely known following a graffiti war with Banksy.