The guest lecture that stands out from anything else. This guy is thinking differently, goes beyond the borders, breaks expectations.
95% of people in advertising industry think by posters. Their brains are framed in the size of a poster:
- Billboards are posters
- Street ads are posters
- TV ads are talking & moving posters
- Newspaper ads are posters embedded into pages
- Radio ads are when somebody reads the text from poster
- …and finally, posters are posters!
This guy is beyond. In our era of technology there is nothing you cannot create. And he creates true interaction between people and brands, between people and art projects, between people and his ideas.
He was asked a question, if advertising agencies are interested in his work. He answered, – no, they are not, – they don’t understand it, and it is a pity. It is obvious that Interaction helps to engage people, they are more likely to remember and, what is even more important, to understand the message, when they are engaged.
“Tell me – and I’ll forget; Show me – and I may remember; Involve me – and I’ll understand” – Chinese proverb.
rossphillips.me – How you can see, people are really happy to interact.
