Finally, we filtered out 9 core points for our manifesto. This cups were at the bottom of the paper.

The core points for manifesto:

1. We won’t compromise
2. Sometimes we will have to do bad things to achieve good
3. We respect the truth even if the client doesn’t agree with it
4. We don’t need our clients to love us
5. We do love scandals (shortened version of: Our job is well done if our campaign caused a huge scandal)
6. We do not tolerate any kind of hypocrisies
7. We love forks: in one shot you can get four different targets
8. We love adrenaline and extreme sports (shortened version of: We are ready to arrange a trip to Everest tomorrow, if we think we should place your ad there)
9. We don’t mind getting in jail for a good cause