Does anybody understand my scottish accent? Everything began when Steve Spence took his first pint.
So, he began telling transmedia stories for us… bmwfilms.com…. collapsus.com…. Lost A3…. Mercedes Benz…. its when the same story told from different angles through different mediums….
The most transmedia person ever is Stephen Fry – hi’s everywhere!..
Museum of Brands Packaging and Advertising…. It is near Notting Hill Gate… Brands from, i think, the beginning of 19th Century.
They changed, from luxurious handmade packaging to chip plastic ones. From hand-decorated to simple prints. I like the old ones, they were brighter, they were more about soul.
Two Nesquicks
Today we presented our work in CTS Class. All presentations were looking exactly the same, except Simone’s, who made very cool and enjoyeable video.
Here is our’s:
King Robbo is an English underground graffiti artist who became more widely known following a graffiti war with Banksy.
The day of DAZ Washing Powder. In preparation for today’s lesson we’ve made ads of DAZ Wahsing Powder.
What is DAZ for people? It is Washing Powder for people – it makes their things damn clean! But not all of them do know this!.. We tried to show DAZ under different angles:
What seem to be truthful about coffee? Coffee is…
… and this seem to be untruthful about coffee. Coffee can’t be:
What is the difference between truth and truthfulness The fact that something is truthful is not enough for it to be truth.
Many truthful things are shown in Hollywood movies. The scene of hacking somebody’s bank account, for instance. Attributes, details, images on computer’s monitor and everything else looks completely truthful for people who doesn’t know how it is done in real life.
Or, for example, jumping from helicopter. Everything looks truthful, but doctors would not believe in it.
So, the exact parameters of what is truthful and what is not are in that particular individual’s head.
The main thing for advert-creators is that you should show only truthful stuff, because nobody will believe in something that is untruthful. That’s true.
Your ideas versus your client’s acceptance (when you are an ad agency) gives birth to a brilliant things.
By the way, Led Zeppelin were not caring about the thing, if somebody loves them or not. They were doing their stuff.